The other day I happened to watch the talk given by Dan Ariely at TED. Ariely, a behavioral economist, has written a book called 'Predictably Irrational'- how our decisions are influenced in ways we can't understand. On the other hand, Tim Harford's (The guy behind 'The Undercover Economist') book 'The Logic of Life' propagates the funda about how every human being, knowingly/ unknowingly, makes a rational decision. Somehow both their points of view seem to gel quite well though the titles themselves are contradictory. They actually look like 2 big pieces of a jigsaw puzzle which fit in quite well. They definitely don't complete the picture but rather give a better understanding to it.
Anyways, Ariely, using his experiments at MIT as a basis, talks about how/why we find it OK to cheat/steal. In all his experiments people were given a choice to make; the people obviously didn't know they were a part of an experiment. Using these simple experiments, Ariely tries to rationalize the Global biz crisis.
Well, at the end of it all, as Morpheus from The Matrix would state-"Everything begins with choice." In the real world, it wouldn't be so obvious; you wouldn't have a bald guy with dark shades and designer wear offering a choice between choosing the RED pill or the BLUE pill; it would be very subtle. At every step of the way, one would need to dig deeper and remain true to oneself.
Well, at the end of it all, as Morpheus from The Matrix would state-"Everything begins with choice." In the real world, it wouldn't be so obvious; you wouldn't have a bald guy with dark shades and designer wear offering a choice between choosing the RED pill or the BLUE pill; it would be very subtle. At every step of the way, one would need to dig deeper and remain true to oneself.
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